You’re considering selling or buying a house and you have to choose a real estate agent to handle the largest financial transaction you will ever make. You’re caught in a dilemma because you have a friend in the business and you just don’t know if she’s the best person for the job. How do you decide and how will you tell her if you choose not to use her without damaging your relationship? You’ve been putting this off because you just don’t want to deal with this. So what do you do?
First and foremost interview real estate agents that are active in your area and find out what they offer. Then interview your friend, as you would any other agent, and hire the most qualified person for the job. This of course is easier said than done so let’s discuss the pros and cons of going against your better judgement (which is always a bad idea) if you’re leaning towards hiring your friend just to keep your relationship intact.
Buying and selling property is stressful and tensions can be especially high during this time. Sometimes people switch their agent because it just didn’t work out. But listing or buying with someone you know socially gives you no easy way out. If things turn sour you will have to choose between a potential financial loss and a social one. While this may be an easy decision for some people, most would struggle with this dilemma.
I want to relay an incident that happened a few years ago which will drive home the importance of listing with an agent who knows the area and has experience in the particular type of home you are selling.
I appraised a house in an area I know quite well for $849,000. Three months later the home owner decided to list with her niece who is a new agent and who sells houses in Mississauga because she didn’t want to hurt her feelings.
Soon after, I received a call from an agent who told me she is listing her aunt’s house. She noticed I sell many homes in the area and she was inviting a few agents to view the house to see if anyone had buyers who would buy it before it goes on MLS the following week. At the same time she volunteered that the house was staged, ready to go on the market and the sellers planned a vacation to coincide with the house going on MLS.
I said “why are you soliciting offers now if the house is ready to go on MLS and the sellers made plans to go away anyway?” She responded that the sellers would prefer not to have people trekking through their house. So I asked her what the asking price was and she responded $729,000 but she hoped she could find an agent who has a buyer who would pay $780,000 and then the seller would forego putting the house on MLS. At this point I felt compelled to say “I appraised your aunt’s house three months ago for $849,000 and you will drastically undersell it if you continue with your planned course of action.”
She became defensive and rambled on about all the things wrong with the house and that, to her horror, it even needed to be waterproofed therefore it couldn’t possibly be worth $849,000. I responded “I know all this but this is not Mississauga and many old houses in the city need waterproofing.” I continued, “I reflected this in the suggested list price of $849,000 that I gave your aunt. Why don’t you market all the positives of the house like the desirable lot and room sizes, great street and proximity to all amenities instead?” I told her that if she was going to sell the house before exposing it to the market she was going to under sell it drastically. For the life of me, to this very day, I have no idea why the owner would believe her inexperienced niece who sold houses in Mississauga when I gave her an appraisal of $849,000.
I finally got through to her and she ended up listing the house on MLS and sold it for over $850,000. This is clearly an example of a naive seller who took advice from an agent who is not qualified but she was a relative and she trusted her. The seller, to this very day, is not aware of our conversation and she is lucky her niece contacted me.
Needless to say, I feel very strongly that the consumer should perform thorough due diligence before choosing an agent and that it’s unfair for agents to apply undue pressure on their friends or relatives to use them. I feel people should be allowed to use whomever they want without feeling that their relationship with their realtor friends or relatives will be compromised.
Whether you decide to deal with a friend or not is ultimately up to you. But, in my opinion, based on a quarter century of dealing with all kinds of agents and situations, a few minimum criteria should be in place before you even consider dealing with a friend just to avoid bad feelings.
The agent should have experience with the type of property you are buying or selling; the agent should have experience in, and knowledge of the area and should have a strong and unquestionable moral fibre. If you’re certain about these criteria and your relationship can withstand matters potentially getting complicated, then go ahead and use your friend or relative. If not, it can cost you a friendship, lots of aggravation and possibly a great deal of money.